Key Benefits of Attending
- UNDERSTAND how gamification affects customer engagement and improves return on investment
- EXPLORE the strength and weakness of gamification and how to avoid common pitfalls
- GRASP the understanding and skills to create effective gamified marketing strategy
- APPLY the Culture4Gamification framework for sales and marketing
- RECOGNIZE customer profile and segment into different types of players to choose the right game element
- IDENTIFY role of gamification in modern sales and marketing
