Key Account Management

09 Jan 2023 – 10 Jan 2023

The Overview

While the sales process can be tough, many see the hard part as keeping the account happy while retaining the profitability and margins you seek. Clients will know that their business is courted by others and will test the service you provide. Keeping the account happy, being aware of the changes in their business and anticipating what will be needed ahead of time are all important areas of focus for any Key Account Manager.
This course will look at each of these important areas and which will be the centre piece of the program, revealing all the techniques you will need to succeed

o Stakeholder mapping process
o SWOT template
o Risk assessment template
o Influencing and building buy in guide
o Guide to managing different personalities
o Counter interest tactic options
o MATE stakeholder model template

Please complete this form if you are interested.

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